Genghis Grill, the original fresh bowl concept, celebrates its 25-year anniversary this September.
The nation’s most iconic create-your-own bowl brand wants to thank its fans for a quarter-century of dedicated loyalty.
“We are incredibly thankful to our guests and the loyalty they have shown throughout our 25 years. Our guests are the biggest reason we have evolved to where we are today, and where we are going for the next 25 years and beyond,” said Gregg Majewski, Chief Executive Officer and Founder of Craveworthy Brands, the parent company of Genghis Grill. “We look forward to continuing to enhance the quality and variety of the menu items and variety of flavors we offer. Our commitment remains steadfast—to delight, inspire, and create new, savory experiences with every visit.”
Since launching its first location in the Dallas, Texas suburb of Addison in 1998, the brand has put a focus on customer service, high-quality menu items and operational excellence as a way to elevate guest experiences. Today, the brand has over 50 locations open across the country, serving 3.2 million customers annually.
On Wednesday, September 6th , at the original Genghis Grill Addison location, Craveworthy Brands and Genghis Grill hosted a 25th-anniversary commemorative event. Local dignitaries, members of the media and key contributors to the brand’s long-term success were in attendance.
Genghis Grill has more than 80 fresh ingredients that are carefully cut and prepped every day, ensuring the perfect bite in each bowl. No matter what guests are craving or where they want to enjoy their meal, they’re always in control at Genghis. The brand offers fans broad appeal and caters to various flavor preferences and lifestyles by offering keto, gluten-free, low-carb, vegan and vegetarian options. The fried rice bowls are the latest in the restaurants line of chef-curated bowls, available for quick order online, or to order from the table, versus traveling through the Fresh Market Bar the traditional way. These bowls aim to appeal to new and existing guests that prefer to
let the Genghis chefs craft unique and iconic bowls using ingredients and combinations guests already have come to know and love.
Founded in 1998, Genghis Grill is the nation’s leading fresh bowl concept, renowned for its fresh, hot and healthy food, and its interactive dining experience. At Genghis Grill, guests are in charge, either by creating a bowl filled with exactly what they are craving, or letting our Bowl Experts build one for them from over 25 curated recipes. Genghis puts a focus on brand reimaging, heightened customer service, improved food quality and even more operational excellence as a way to continue to refine the customer experience, including the launch of their new location prototype and the introduction of an industry-leading franchise incentive program. In terms of development, Genghis has identified key markets across the South Atlantic, Midwest and Southwest as part of its franchise expansion strategy. Genghis Grill owns and franchises operations for over 50 restaurants system-wide.