Recently, customers have become more selective about the companies they choose to buy products from. Most want a brand that aligns with their values, such as being vegan and cruelty-free. Cruelty-free products are those produced by a company without animal testing during any development, manufacture, or distribution stage. As an essential reminder, every person has a unique skin type and needs, so be sure to do a patch test before using any products. Without further ado, here is a list of cruelty-free makeup brands.
Milani Cosmetics delivers high-quality products at affordable prices that fit the needs of every skin tone, type, and style. The brand is 100% cruelty-free and certified by PETA; they don’t test on animals or allow others to test on their behalf, and they require their suppliers to certify that any materials used to make Milani products do the same. Shop their products at Target, Ulta, Walmart, Amazon and their Official Site.
Pacifica Beauty offers natural and sustainable products to elevate your look and make you feel fabulous. Since it opened 20 years ago, Pacifica Beauty always has been 100% vegan and cruelty-free with organic ingredients to ensure the best results possible. The company is PETA certified and does not use animal products, bi-products or condone any testing on animals anywhere in any country. Shop their products at Ulta, Amazon, Target, Walmart, and their Official Site.
One of the most popular brands on the market, E.L.F. Cosmetics is an affordable, diverse makeup company dedicated to providing excellent products accessible to everyone. Completely vegan and cruelty-free, E.L.F.’s (Eyes, Lips, Face) products are made without testing on animals and don’t contain toxic ingredients such as phthalates, parabens, and nonylphenol. Shop their products at Walmart, Amazon, Ulta, Target, and their Official Site.
Bold and colorful, NYX Professional Makeup is all about empowerment and self-confidence. Created as a company to bridge the gap between professional and drugstore, NYX Professional Makeup has expert formulas and the highest-grade pigments. One of the brand’s core values is compassion for all living beings, including animals, which led to them being certified by PETA as cruelty-free. Shop their products at Amazon, Target, Walmart, Ulta, and their Official Site.
This is only a handful of brands out there with cruelty-free makeup products. Don’t see your favorite brand on the list? No problem – go to PETA’s “Beauty Without Bunnies” database and type in the name to find out if that brand has been certified by an independent third party.