Mary Kay Foundation Awards Hope’s Door New Beginning Center $25,000 Grant

Hope’s Door employees wear purple for Domestic Violence Awareness Month.

In support of Domestic Violence Awareness Month last month — and to assist shelters still reeling from the fallout of the COVID-19 pandemic — the Addison-based Mary Kay Foundation awarded $1.4 million in grants to more than 50 domestic violence shelters across the country! One of these was Corridor-based Hope’s Door New Beginning Center, which received a $25,000 unrestricted grant to support local survivors of domestic violence in Dallas and Collin Counties. This year’s grant contribution brings the Foundation’s total investment in its shelter grant program to $53 million.

“At Mary Kay, we believe in helping women improve their circumstances and live their best lives,” said President of The Mary Kay Foundation Board of Directors Michael Lunceford in a recent press release. “One in four women will experience domestic violence in her lifetime and it is our responsibility to support the women’s shelters that aid these survivors. At the heart of The Foundation’s work is the shelter grant program which is actively supported by our Independent Beauty Consultants. We’re proud that our commitment makes such a powerful impact in local communities and in the lives of domestic violence survivors across the country.”

The COVID-19 crisis has exacerbated women’s vulnerabilities and gender inequality, resulting in a “shadow pandemic.” Shelters across the country — and the world — have seen an alarming uptick in gender-based violence cases, according to Hope’s Door.

According to the National Network to End Domestic Violence, more than 72,000 adult and child victims receive domestic violence services across the United States in just one day. Unfortunately, in the same period of time, more than 11,000 requests for services are unmet due to a lack of resources.

This year, more than 399,000 women and their families will receive domestic violence support services through the more than 50 agencies awarded grants by The Mary Kay Foundation.

The Mary Kay Foundation was established in 1996 with the overarching purpose of supporting issues impacting women. In 2000, The Foundation expanded to include gender-based violence as part of its mission. The Foundation is committed to funding the life-saving work of women’s shelters, and the annual shelter grant program has helped finance critical needs including emergency shelter, transitional housing, counseling and legal aid. All of these resources support women and children as they seek refuge and relief on their journey to an abuse-free life. This year, more than 800 organizations applied for the Mary Kay Foundation shelter grants.

“We have seen clients with more advocacy and case management needs than ever before,” said Christina Coultas, CEO of Hope’s Door in the release. “This donation allows our staff, many working remotely, to continue the life-saving services HDNBC provides 24/7.”

Hope’s Door New Beginning Center (HDNBC) operates a 24/7 Hotline answered in English and Spanish (about 5,000 calls are answered yearly), two shelters for women and children with stays for up to 90 days, counseling in both group settings and for individuals that impacts  over 900 adults and children, case management, transitional housing for 579 people yearly and legal assistance all at no cost to our more than 480 clients. The COVID-19 pandemic has presented challenges to its operations. The many financial constraints that have arisen as a result of this pandemic have caused Hope’s Door to closely examine HDNBC’s budget and operational capacity. They have seen an impact on their revenue for events, fundraising, resale store and offender program. This donation will directly support operational costs that are impacted by the result COVID has had on their revenue streams. Call their 24-Hour Hotline at 972-276-0057.

Guided by Mary Kay Ash’s dream to enrich the lives of women everywhere, The Mary Kay Foundation raises and distributes funds to invest in breakthrough cancer research to find a cure for women-related cancers and ending domestic violence against women. Since 1996, The Mary Kay Foundation has contributed more than $78 million to organizations aligned with its two-fold mission. In addition, the Foundation supports awareness initiatives, community outreach programs, and advocates for legislation to ensure women are healthy and safe. “Together, we can make the world better for women.”

Applications for the 2021 shelter grant program will be available in January 2021. Please visit for more information, and to view the complete list of 2020 shelter grant recipients.



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