Modern décor, beautiful artwork, an aesthetically pleasing layout and the smell of freshly baked waffles greets you when you enter Awake Restaurant, formerly known as The Egg and I Dallas. Located at 15203 Knoll Trail Drive, Suite 103, in Addison, Awake is owned by the Colarossi family, who have maintained the same menu with the much-anticipated addition of mimosas, beer and wine as well as a fresh new look and feel.
We sat down with Rose Colarossi to talk business, new beginnings and what the feedback from the community has been.
“Our guests are loving our new name, our fresh new look and our Awake logo,” said Colarossi. “In fact, our guests say our logo looks like a big egg of sunshine. The vibe inside the restaurant is now fresh and light, and our guests are loving our mimosa and wine carafes.”
Awake’s logo represents a “sunny side-up egg sunrise,” where caring folks serve up an “EGGcellent meal in a refreshing, happy ambiance.” They also serve a variety of mimosa combinations with carafe options that are both tasty and eye-catching. In addition, you can get a selection of wine, beer and Dallas Blonde.
“The Egg and I had a fabulous 30-year run; however, the franchise felt like it was time to ride off into the sunset,”’ explained Colarossi. “The Colarossi family decided to move forward as Awake Restaurant with an inspiring new contemporary look. They offer delicious, fresh food, hearty portions and a fresh, open-seating concept. It’s the same great menu we all love, with some great seasonal specialities!”
Awake Restaurant is “brunch with all the trimmings.” Their menu includes: eggs benedict varieties, pancakes, gluten-free pancakes, Belgian waffles, French toast, omelets, frittatas, scrambles, hash dishes, steel-cut oatmeal, fruit, vegetarian options, signature sandwiches, salads and soups, freshly brewed coffees and freshly squeezed juices, mimosas, wine and beeer. They offer dine-in, pick-up and weekday business catering. While most places charge extra for the toast, salsa, sour cream and more, Awake does not. As they say, “keep your nickle and dime and dig in!”
“Re-branding and re-modeling are not easy tasks, but so far our guests are absolutely loving it,” added Colarossi. “They keep saying it is fresh, yet still inviting and (of course) with the same great service.”
The Colarossi family opened The Egg and I Dallas in July 2008 and quickly earned the hearts and appetites of North Texas residents. They are a staple in this community, giving back to schools, churches and various non-profit organizations. Learn more about Awake Restaurant by calling 469-375-0750 or visiting their website.