Addison Startup Attends Women in Tech Event  

Addison Startup Attends Women in Tech Event  

We are huge fans of women helping other women (in life and in business), which is why we were excited to hear that woman-owned, Addison-based company Factory Glam recently attended the WEDallas: Techies and Makers event. Sponsored by Capital One and hosted by the Dallas Entrepreneur Center (DEC), this event was a chance to have a drink with other women, enjoy a fireside chat and listen to a mini showcase of women owned tech/product startups.

“Capital One is proud to give women tech and product entrepreneurs the chance to expand their exposure with our WE Dallas event in partnership with The Dallas Entrepreneur Center,” stated Sara Vassar, Senior Director of Product Management, Capital One. “As part of our commitment to our Future Edge DFW initiative, we ‘Bridge the Gap’ to give women more opportunities to get the resources they need to succeed in a digital economy.”

The fireside chat featured Vassar, who is the leader of ReimagineU, an innovation hub in the Capital One Financial Services Division and who oversees the development of training and coaching programs designed to build innovation. It also featured Alexandra Williamson el Effendi, the head of brand for Bumble. Bumble is a dating app that allows women to make the first move (men can’t send the first message). She talked about how women in tech and product are changing the U.S. economy, how corporations and startups are bridging gaps for tech advancement and her own story working for a startup created by women and focused on women. 

Factory Glam, a privately owned cosmetics and skin care company based in Addison, attended this event. “Events like WEDallas are very important to our Factory Glam brand and culture because of the information, education and potential to make connections and expand our Factory Glam culture and brand to different demographics,” said founder and CEO of Factory Glam, Tyzza Macias. “Events like WEDallas offer prime opportunities for networking and getting the word out about your business and products.”

The company believes in introducing a niche range of independent beauty products for color cosmetics and skin care. They do this by researching different independent and unique cosmetics from around the world.

“What sets us apart is our Factory Glam culture,” explained Macias. “Our mission is ‘Cosmetics you can trust by a company you can believe in.’ Our goal is to captivate our customers with intriguing trends, technologies and formulas. Maintaining an edge on new trends is what our customers have come to expect. Integrity and trust is what our reputation is built upon.”

The Dallas Entrepreneur Center is the sister organization of the Addison Treehouse. It is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. The DEC connects entrepreneurs, corporations, investors, educators and other business and community leaders together to advance the economic interests of Dallas.

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